Upthrust audited existing campaigns, developed buyer personas, optimized ads, created LinkedIn and Google ads, built email nurturing sequences, implemented lead scoring, and standardized the lead lifecycle process. This integrated approach focused on aligning messaging, improving targeting, automating nurturing, and optimizing the lead process to drive more leads at a lower cost for VEGA's radar level sensors.
B2B Marketing
Linkedin ads, Google ads, Email mktg
We first understood their ICP and their common challenges they have, based on their ICP and market we decided to start running campaigns on linkedin.
From our experience we've seen a higher success rate for linkedin lead gen forms so we create a linkedin gen form and added relevant questions to it.
We created multiple audiences and experimenting with diffrent strategies like
1. Targeting job titles VS job functions and seniorities
2. Targeting based on company size
3. Add extra questions to further create more resistance
4. Adding member interests
After experimenting for two weeks we figured which experiments worked the lead gen forms that converts the best and the messaging that has the higher CTR.
We paused what didn't worked and launched new retargeting inmail messaging campaigns for those people who have opened the lead gen form but didn't completed the form.
In just 4 weeks we were able to generate 47% more leads than their traditional marketing approach.
Also, the cost per lead of all these leads were 55% lower than their older traditional campaignsOut of all these leads 41% leads were MQL
The integrated digital campaign with structured lead nurturing drove significant lead volume and engagement. Cost per lead dropped as targeting and messaging improved. VEGA now has a scalable, standardized framework to generate and qualify new prospects.
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