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Three Kings Inc. is an online store specializing in high-end sneakers and apparel. They offer a wide range of products, including popular brands like Air Jordan, Nike Dunk, Yeezy, and Off-White. The site features an array of exclusive and limited-edition sneakers as well as premium clothing from brands like Fear of God and BAPE. The website is well-organized, with sections for different categories and brands, ensuring an easy shopping experience for users.
However, Three Kings faced several challenges that threatened to hinder its growth. The company's leadership held conservative design preferences, which clashed with the contemporary aesthetics prevalent in the fashion industry. Moreover, operating on a limited budget while aiming to position itself as a luxury brand presented a delicate balancing act. To address these challenges and ensure sustainable growth, Three Kings undertook on a transformative journey to positioned itself for long-term success.
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Faster delivery
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Reduction in traffic bounce
Design Approval Bottlenecks: Three Kings Inc. encountered significant hurdles in the design approval process due to the conservative aesthetic preferences of its leadership. The company’s outdated design sensibilities posed a challenge in implementing innovative and contemporary visual concepts.
Budgetary Constraints and Luxury Positioning: The company faced the contradictory challenge of positioning itself as a luxury brand within the Indian sneaker industry while operating on a limited budget. Balancing the desire for a premium image with financial restrictions proved to be a complex and delicate task.
Synchronizing Design and Development: Coordinating the design and development processes concurrently presented a third obstacle. The simultaneous execution of these critical functions required meticulous planning and management to ensure a seamless transition from concept to final product.
Design Education and Exposure: To bridge the gap between the leadership's conservative taste and contemporary design trends, we initiated a comprehensive design education program. This involved presenting case studies of successful luxury brands and explaining the evolution of design aesthetics.
Iterative Design Process: We adopted an iterative design approach, presenting multiple design concepts and gradually refining them based on feedback. This allowed leadership to visualize the evolution of the design and appreciate the rationale behind the proposed aesthetic.
Data-Driven Decision Making: By demonstrating the correlation between modern design and increased user engagement, conversions, and brand perception, we effectively swayed the leadership's opinion in favor of a contemporary design approach.
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Three Kings Inc. successfully transformed its brand image through a collaborative design process. By implementing the strategies outlined in the solutions section, we were able to:
Bridge the design gap: Overcoming the initial resistance to contemporary design aesthetics through education and exposure.
Iterate for perfection: Refining design concepts through multiple iterations to achieve a visually appealing and effective result.
Leverage data: Supporting design decisions with data-driven insights to demonstrate the positive impact on user engagement and business metrics.
As a result of these efforts, Three Kings Inc. has not only enhanced its brand identity but has also experienced significant growth in customer satisfaction and sales. The company is now well-positioned to continue its success in the competitive high-end sneaker market.
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Carorbis is an Indian start-up which is born to bring justice to the Indian automobile marketplace by making premium auto parts and accessories more accessible to the Indians. Carobis is your one-stop destination for all car and bike needs.
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