To tackle these challenges, Acadly identified its ICP, segmented into three primary categories:

1. Primary Segment 1 (P1): Users (Instructors and Faculty)
   • Characteristics: Individuals responsible for taking attendance. They seek solutions that save time and streamline their workflows.
   • Pain Points: Manual attendance tracking is cumbersome, intrusive, and often leads to awkwardness in the classroom.
2. Primary Segment 2 (P2): Decision Makers (Deans, Program Directors)
   • Characteristics: Administrators in charge of program quality and student outcomes. They focus on improving attendance rates and student engagement.
   • Pain Points: Concerned about declining attendance post-COVID and the administrative burden of tracking attendance.
3. Primary Segment 3 (P3): Blockers/Sponsors (University Executives)
   • Characteristics: Stakeholders who influence decision-making regarding technology adoption. They prioritize ROI and alignment with institutional goals.
   • Pain Points: Need assurance that any new tool is secure, effective, and easy to implement without disrupting existing processes.