Top 21 B2B SaaS Marketing Agencies to Look out for in 2022

SaaS Marketing Agency

Top 21 B2B SaaS Marketing Agencies to Look out for in 2022

Finding a SaaS Marketing Agency whose competencies align with your business goals is a tedious task. Investing time, finance and energy with the right team will substantially increase the ROI. Let’s see the top 21 B2B SaaS Marketing Agencies to look out for in 2022 and what they specialize in.

Software-as-a-service, SaaS, is becoming a popular way for businesses to purchase software. It means that rather than buying the software for a one-off fee, you get a monthly or annual subscription to use the software. This trend has become especially prevalent in the marketing industry, with many SaaS marketing agencies appearing to service this growing need. But what is SaaS, and why would you want to use SaaS marketing agencies?

SaaS is a type of cloud computing service. In SaaS, your applications run on a third-party cloud environment. It’s an online model for distributing software. SaaS is a business model where the provider offers to sell and maintain the software over the internet. It is supposed to be easier for the customer to use and usually cheaper than the alternatives. It’s fresh, dynamic, and is more flexible than traditional marketing. SaaS has quickly become the most preferred method of marketing these days, and the platforms that cater to using this method are called SaaS marketing agencies.

In recent years, there has been an increase in SaaS use in businesses. Because of this, there has been an increase in the need for marketers that know what they are doing. Without further ado, here is an overview of 21 SaaS Marketing Agencies that may turn out to be essential in 2022

1. Kalungi

Suppose you want a marketing team that offers everything under one roof and can help design and implement an effective B2B SaaS marketing campaign to end up exceed your goals. In that case, a marketing agency like Kalungi is probably the right choice. They’ll take care of everything from product branding to engineering, content creation to conversion optimization, and successful analyst relations. You can even hire them to help train existing staff or even hire new people, which is also something they do well!

  • YEAR FOUNDED : 2018

  • TEAM SIZE : 51 - 100 employees

  • CLIENTS : Fraxion, Performio, Freight Web

SaaS Marketing Agency
The logo of Kalungi Saas Marketing Agency.

2. Upthrust Inc. - B2B SaaS Marketing Agency

There are many choices for SaaS marketing, so it’s essential to understand what we can do and how we do it. Upthrust provides SaaS marketing services that can help your business.

We know and understand the complexities of SaaS, the digital marketing landscape, and the importance of great branding. One of the enormous benefits of working with us is our ability to truly understand and identify with audiences, meaning we know how to get to the heart of what’s important and resonate with digital consumers.

As a B2B SaaS marketing agency, we also bring a solid analytical approach to all campaigns, something any B2B brand looking for serious ROI value will appreciate.

  • YEAR FOUNDED : 2021

  • TEAM SIZE : 1-10 employees

  • CLIENTS : Dell, Sumitomo Group, Get rich or die trucking, NUHS

The logo of Upthrust Inc. Saas Marketing Agency.

3. Single Grain

Single Grain helps you increase your revenue through digital marketing. This company works very effectively by using the most efficient strategies available to them. Their designs are first-class, their pay per click campaigns are studied and well thought out, and these are just two things that set them apart from other companies. If you’re unsure what you want precisely and would like someone to take the wheel, then Single Grain is an exceptional choice. Although this company primarily offers digital solutions, they can also provide a holistic strategy where they can help expand your campaign by integrating different things such as content, websites, social media and, if needed, search engine optimization.

  • YEAR FOUNDED : 2009

  • TEAM SIZE : 51-100 employees

  • CLIENTS : 15Five, AirBnB, Amazon

The logo of Single Grain Saas Marketing Agency.

4. Oakwood

They call themselves a communications agency but offer many services that digital marketing providers traditionally handle. They often undertake external communication activities that support other marketing functions, such as producing advertisements or managing its online presence, including social media. It is a leading independent brand communications agency with the industry’s best awards in recognition of its creative excellence and business performance across both B2B and B2C sectors.

  • YEAR FOUNDED: 2018

  • TEAM SIZE: 11-50 employees

  • CLIENTS: Mattel, Staedtler, Blue Cross

The logo of Oakwood Saas Markeing Agency.

5. Bay Leaf Digital

Bay Leaf Digital is a data-driven, strategy-focused team passionate about boosting B2B SaaS analytics for leading companies in North America. The team believes in delivering results that drive more qualified opportunities into their clients’ sales pipeline. They are known for their honesty, transparency and ability to grow businesses by tackling the challenges faced by small and mid-sized SaaS organizations today. As a result of the reputation they’ve built plus word-of-mouth referrals they’ve received from happy clients, Bay Leaf Digital is experiencing rapid growth as they continue to expand their talented crew of development hacking wizards.

  • YEAR FOUNDED: 2013

  • TEAM SIZE: 11-50 employees

  • CLIENTS: Angie's List, Kabbage, Acctivate

The logo of Bay Leaf Digital Saas Marketing Agency.

6. UpCity

Businesses need to measure specific indicators to ensure they are a reputable B2B service provider. UpCity helps by creating models based on data from trusted sources to ensure you’re only dealing with B2B companies that carry the relevant reports that show better for your business. Additionally, business owners who use the platform can build their brand, increase online visibility, and build trust with potential clients and partners. This means any business user can browse through genuine reviews left by people who had direct experiences with the service provider. Then you can use the information to build guiding questions, which will help you make your final decision when vetting potential partners!

  • YEAR FOUNDED: 2009

  • TEAM SIZE: 11-50 employees

  • CLIENTS: MOZ, HubSpot, GrowthHackers

The logo of Up City Saas Marketing Agency

7. Cleverly

It’s no secret that LinkedIn is one of the most influential social media platforms for B2-B marketing. But what is a mystery to many businesses is how to generate leads on this channel. Luckily, there is help from an experienced lead generation agency like Cleverly. They have completed thousands of campaigns, and their proprietary system ensures all clients are assigned the right strategy that fits their business goals and industry needs. Their website states, “on average 500 prospects per market are engaged in the campaign,” – which means the Cost Per Lead (CPL) will be relatively low!

  • YEAR FOUNDED: 2017

  • TEAM SIZE: 1-10 employees

  • CLIENTS: Bambee, Uber, LeaseLock

The logo of Cleverly Saas Marketing Agency.

8. Lunar Strategy

Lunar Strategy specializes in developing customized marketing strategies for SaaS businesses. Many SEO services that companies provide are a single source for all your needs, but you do not have realistic expectations when it comes to having only one person to do everything. It’s vital to have a strong background in search engine optimization and paid social media or pay-per-click management when looking for someone in this capacity. Lunar Strategy stands out from other agencies like theirs because of their collective excellence and unparalleled expertise in the internet marketing space. Lunar Strategy has an excellent grasp of strategy for providing high-quality marketing support and cost-efficient over the long term.

  • YEAR FOUNDED: 2021

  • TEAM SIZE: 1-10 employees

The logo of Lunar Strategy Saas Marketing Agency.

9. Viral Nation

Viral Nation is a digital marketing agency that offers everything needed, from developing integrated marketing strategies to delivering digital assets and consumer-focused brand experiences. This B2B branding agency can consume large amounts of data and target their digital reach for the biggest yielding audience in the most precise, economical way. Their professional marketers’ craft digital assets backed by data science, delivering actionable metrics leading to measurable results for every client and project.

  • YEAR FOUNDED: 2014

  • TEAM SIZE: 101-200 employees

  • CLIENTS: Tencent Games, Victoria's Secret, Aston Martin

The logo of Viral Nation Saas MArketing Agency.

10. Klood

Klood specializes in digital marketing for small businesses and enterprises, focusing on creating strong, long-lasting relationships between companies and customers. Their strategic audits are thorough, and their game plan is detailed and actionable for your business. Klood also provides responsive website design, top-notch branding services, SEO, SMM, blog development, lead nurturing channels as well as custom tactics offered at no additional cost to help you get the most out of your online presence.

  • YEAR FOUNDED: 2011

  • TEAM SIZE: 11-50 employees

  • CLIENTS: Occam, ResourceSpace, Irisys

The logo of Klood Saas Marketing Agency.

11. Roketto

Roketto is a Canadian-based inbound marketing and web design agency focused on growing online businesses. They specifically help B2B SaaS companies as they are often particularly scalable by leveraging strategy, content and design together as a greater unit. They employ an Inbound approach when it comes to improving their client’s sales and marketing, and through this, they have seen significant growth in terms of their reach, profits, and customer base.

  • YEAR FOUNDED: 2009

  • TEAM SIZE: 11-50 employees

  • CLIENTS: Bazinga, Access Helicopters, Relex

The logo of Roketto Saas Marketing Agency.

12. Cobloom

Cobloom is building the world’s leading SaaS growth platform. They provide marketing automation for SaaS businesses, helping products go to market faster and more effectively, resulting in increased revenue and customer retention. Since 2013, Cobloom has worked closely with their clients, providing their customers with the highest level of service and execution, ensuring their success as a SaaS business by emphasizing the sales team and automating first-touch communication between prospects and salespeople through intelligent prospecting technology.

  • YEAR FOUNDED: 2016

  • TEAM SIZE: 1-10 employees

The logo of Cobloom Saas Marketing Agency.

13. Torpedo

Torpedo is an award-winning, United Kingdom-based B2B creative agency that serves global clients. From designing well-thought-out websites to writing content for new or already in place clientele, these particular experts are quite talented when it comes to anything that involves the realm of creativity. Their expert team creates websites and content and handles all other kinds of tasks in creative industries with services they have become well-known for worldwide.

  • YEAR FOUNDED: 2003

  • TEAM SIZE: 51-200 employees

  • CLIENTS: Adobe, Autodesk, Epson

The logo of Torpedo Saas Marketing Agency.

14. Inturact

Inturact helps small to mid-sized companies align their digital marketing with sales objectives by developing a custom strategy that capitalizes on the most efficient techniques and solutions for each product type. What’s more, they can improve the inbound process—marketing the products of SaaS companies at each stage of the customer’s journey. Better yet, this company focuses on providing Growth Consulting, Growth Hacking, Inbound Marketing, Product Marketing, Web Design and Development, Data Analysis and Content Marketing services. Other areas of expertise include Business Strategies & Goal Setting, CRM (Customer Relationship Management), Google Analytics & Optimization, SEO, AWS & Cloud Computing Services.

  • YEAR FOUNDED: 2006

  • TEAM SIZE: 11-50 employees

  • CLIENTS: Hellopeter, Keen, SilverTrac

The logo of Inturact Saas Marketing Agency.

15. Sociallyin

Sociallyin launched in 2008 as a social media agency which has quickly branched out into something far beyond just Twitter, Facebook and Instagram. Sociallyin helps brands deal with different aspects of their social media strategy through social strategy, content creation, community management, paid social advertising, influencers, and much more.

  • YEAR FOUNDED: 2011

  • TEAM SIZE: 51-200 employees

  • CLIENTS: Toyota, TGI Fridays, Dick's Sporting Goods

The logo of Sociallyin Saas Marketing Agency.

16. Klicker

Klicker is a B2B marketing agency from San Diego that prides itself on providing marketers with the resources they need to succeed in the competitive online world for businesses of all sizes. Founded in February 2015, its mission is to provide cutting-edge technology to small, medium and large-sized companies. Based in the heart of the city, Klicker also a SaaS marketing agency,  takes pride in servicing local businesses that strive to grow and develop their brands online. A niche Klicker enjoys is helping clients develop branding strategies and new content strategies.

  • YEAR FOUNDED: 2016

  • TEAM SIZE: 1-10 employees

  • CLIENTS: Blackwell Ruiz, Uptown Puppies, Davies and Sanchez

The logo of Klicker Saas Marketing Agency.

17. Refine Labs

Ready to take your business to the next level? Bring in Refine Labs, an extension of your SaaS internal team who will help with revenue growth, marketing innovation and thought leadership. Refine Labs provides B2B SaaS companies with an outsource Demand Generation service that lets you focus on what’s essential, so you don’t have to spend all of your time and energy trying to attract clients, run manual campaigns, pay and manage separate agencies or worry about the latest trends. This company goes further by offering a formula for Revenue Engine Optimization that focuses on pipeline velocity to reach maximum revenue acceleration.

  • YEAR FOUNDED: 2018

  • TEAM SIZE: 51-200 employees

  • CLIENTS: Dandy, Balto, Showpad

The logo of Refine Labs Saas Marketing Agency.

18. NinjaPromo

Ninja Promo is a marketing agency that offers social media management and video production solutions. They can help you generate amazing content for your audience to enjoy, eventually getting them to know, like, and share your brand. If you want to ensure that customers get an inside view of what goes into making your goods or services, consider working on an animation piece with them if visual content is one of your most significant points.

They also offer some blockchain marketing solutions and tailored capabilities in many industries as they have amassed considerable expertise over time. Hiring them would be like making a recipe book that has got all of your favorite recipes in one place, i.e. Blockchain Marketing and Content Portfolio, Social strategies and more, have been included in their packages for all kinds of companies. 

  • YEAR FOUNDED: 2017

  • TEAM SIZE: 51-200 employees

  • CLIENTS: Mokka Cofee, Maecenas, Tozex

The logo of Ninja Promo Saas Marketing Agency.

19. Hooklead

If you’re having a hard time trying to decide what kind of SaaS app to build, look no further than the popular Web-based end-to-end platform called Hooklead! It allows you to develop a stable funnel that will generate sales leads with its conversion machine. Hooklead has smooth-sailing campaigns that put you closer to your sales goals! With their Kickstarter plan, you can take advantage of their battle-tested strategies every day and boost your marketing efforts by getting new customers consistently.

  • YEAR FOUNDED: 2015

  • TEAM SIZE: 1-10 employees

  • CLIENTS: Refuel, Management Apex, Ye Ole Fashioned Ice Cream & Sandwich Cafe

The logo of Hook Lead Saas Marketing Agency.

20. Clay

Clay, a product and UX design agency, offers full service digital and brand strategies. They fuse behavioral science with innovative design strategies that make all platforms come to life, no matter how complex. They create products used by millions of people every day, like enterprise software and websites, and transform existing tools into tools that never existed before, helping their clients maintain focus on their businesses so they can grow while living in the most connected world history has ever seen. Clay brands are sleek and polished; they capture a brand’s voice while providing deep-seated insight into what excites their audience and why the brand matters.

  • YEAR FOUNDED: 2013

  • TEAM SIZE: 11-50 employees

  • CLIENTS: Coca-Cola, Sony, Coinbase

The logo of Clay Saas Marketing Agency.

21. Vajra

Vajra is a digital marketing firm based in India. They have specialized mainly in SaaS marketing by focusing on lead nurturing and conversion, customer retention and new business generation. Vajra brings to the table diverse expertise in SaaS marketing which they typically apply to nurture leads, acquire new customers, and retain those customers using various strategies such as content creation management and social media outreach.

Vajra’s processes when it comes to engaging audiences are diverse, creating systems that will engage potential and current customers by nurturing leads perfectly so they will become repeat and loyal customers. Their services help to promote company websites, boost new products sales, increase blog readership through targeted traffic generation from both users and search engines, improving web design for user experience, among other things.

  • YEAR FOUNDED: 2016

  • TEAM SIZE: 51-200 employees

  • CLIENTS: StarSprings, Rendezvous, SiriusOne

The logo of Vajra Global Saas Marketing Agency.

SaaS is one of the primary growth paths in the tech industry. It is giving rise to SaaS marketing agencies and SaaS startups that are replacing traditional products and services with new digital offerings. This business model has helped many software companies gain footing in the market by allowing their customers to use the software over the internet rather than downloading it, storing it on a computer, and using it from there. SaaS is convenient, transparent and now easy-to-use with the help of SaaS marketing agencies.  

Years of expertise and experience of our SaaS marketing agency has given a proven system that works in the real world. Rather than hiring an individual who may not be as experienced and therefore lacks what it takes to contribute to your business, outsourcing these responsibilities to an agency is ideal for guaranteeing efficiency, a systematic plan, and effectiveness without hiring or training for each specific project.

Moreover, since you don’t have to waste time with training and risk that no significant results are reached because of the lack of expertise required, this service should save your company time and money while also getting you closer to achieving your overall business goals more effectively!

Contact us through our website if you are interested in learning more about what we can do and want to make sure you get the best and most affordable SaaS marketing agency for your company to Upthrust its growth.

Mokshit Naidu

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