Acadly's Multi-Channel Marketing Triumph

Email Marketing

• Developed targeted email campaigns with personalized content, achieving an average response rate of 6.34%
• Generated approximately 25 leads in total, showcasing the effectiveness of the email marketing approach

LinkedIn Ads

• Utilized a mix of image, video, and carousel ads directed to landing pages, lead forms, and documents
• Allocated a total budget of $5,400 for prospecting and remarketing audiences in the USA
• Reduced cost per lead from $370 to $281 through continuous optimization
• Generated an average of 14 leads, demonstrating the power of LinkedIn advertising

Google Ads

• Implemented brand search ads, dynamic search ads (DSA), and demand generation ads
• Allocated a total budget of $500 for prospecting campaigns on Google.com
• Generated 5-7 leads, providing valuable exposure for Acadly on the world's largest search engine