Vega

Driving 55% Lower Lead Costs for Radar Level Sensor Company

Upthrust audited existing campaigns, developed buyer personas, optimized ads, created LinkedIn and Google ads, built email nurturing sequences, implemented lead scoring, and standardized the lead lifecycle process. This integrated approach focused on aligning messaging, improving targeting, automating nurturing, and optimizing the lead process to drive more leads at a lower cost for VEGA's radar level sensors.

Services

B2B Marketing

Platform

Linkedin ads, Google ads, Email mktg

CPL

↓ 55%
cost per lead

Rise in leads

↑ 47%
leads driven from LinkedIn

Strategy

We first understood their ICP and their common challenges they have, based on their ICP and market we decided to start running campaigns on linkedin.

From our experience we've seen a higher success rate for linkedin lead gen forms so we create a linkedin gen form and added relevant questions to it.

We created multiple audiences and experimenting with diffrent strategies like
1. Targeting job titles VS job functions and seniorities
2. Targeting based on company size
3. Add extra questions to  further create more resistance
4. Adding member interests

Execution

After experimenting for two weeks we figured which experiments worked the lead gen forms that converts the best and the messaging that has the higher CTR.

We paused what didn't worked and launched new retargeting inmail messaging campaigns for those people who have opened the lead gen form but didn't completed the form.

In just 4 weeks we were able to generate 47% more leads than their traditional marketing approach.

Also, the cost per lead of all these leads were 55% lower than their older traditional campaignsOut of all these leads 41% leads were MQL

Results

  • 55% decrease in cost per lead to ₹2314
  • 26% increase in total leads quarter-over-quarter
  • 4X higher email sequence open rates
  • 47% more leads driven from LinkedIn
  • 31% lift in Google Ads clickthrough rate
  • Predictable lead volume through standardized process

The integrated digital campaign with structured lead nurturing drove significant lead volume and engagement. Cost per lead dropped as targeting and messaging improved. VEGA now has a scalable, standardized framework to generate and qualify new prospects.

Testimonials

Don't take our word for it, take theirs!

"Discover the power of digital marketing that delivers on its promises with our satisfied customers' testimonials. See for yourself why we're the best in the biz."

"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."

Tim Roter
Director, M.C Overalls

We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.

Joel Annesley
Founder, Quietly Successful

They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.

Kaitlyn Cook
Founder, KCC

Upthrust was our solution when we were struggling. They dug deep into our business, and their expertise showed. With just a $4900 investment, our revenue multiplied by 2.7 times, reaching an impressive $51,479 monthly. The team at Upthrust truly understands digital sales and growth, focusing on the results that matter. At The Lash Supply, we value their practical and effective approach.

John
Founder, The Lash Supply

Upthrust means business - growth, performance, and revenue are their focus. As a young company, we had reservations about hiring an agency, but Upthrust quickly became more than just a team - they became our partners. They helped us navigate complex growth paths, always going the extra mile. A clear understanding of our goals led to a strategic plan that resulted in impressive growth. With Upthrust, you're not outsourcing but gaining a growth partner.

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Steve
Founder, Jewel Marvels

Running an online auto parts store at Carorbis, we struggled with stagnant growth, poor traffic, ineffective ads, and low conversion rates. That's when we met Akshay at Upthrust. Their team devised a plan that promised to boost our organic rankings, optimize ad spend, and plug our conversion funnel leaks. Six months in, we've witnessed a 463% increase in organic traffic, significantly improved ad performance, and a near tripling of our conversion rates. All credit to the phenomenal team at Upthrust

Rishabh
Founder, Cororbis

At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.

Gunjan
Marketing Head, Housr

Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.

Natalie Evans
Founder, Olive Clothing

Upthrust got us at L'Oréal. They guided us with insightful strategies to pinpoint precisely our target audience. It was an intelligent mix of behavioral, demographic, and contextual targeting. The result? A remarkable 45% sales growth for our products, and cost per sale was reduced by 60%. This wasn't just a numbers game; it was about effectively reaching out to genuine people. Thanks to Upthrust, we saw real growth.

Erika Valdez
Marketing Director, Loreal

Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.

Katie Nauman
Marketing, Petco

Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!

Ron Altmen
Founder, Aikido

Our collaboration with Upthrust has been transformative. Their targeted approach led to a remarkable decrease in lead cost and a significant increase in lead quality. We also saw a massive decrease in our client acquisition cost. Their strategic and efficient handling of our unique needs has been instrumental in driving our company's performance and profitability.

Alan taylor
Founder, Mukunda Foods

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