Upthrust aimed to boost brand awareness, generate high-quality leads, and nurture prospects for Univa's sales team. The integrated campaign featured targeted LinkedIn ads for electronics procurement and engineering roles, personalized lead nurturing sequences, and email campaigns showcasing Univa's value proposition in sourcing components. Emphasizing decades of industry expertise, global supplier relationships, and a knack for simplifying complex procurement processes, the messaging underscored Univa's strengths in the electronics sector.
B2B Marketing
Linkedin & Email Marketing
We studied and create buyer personas for them and figured that linkedin would might be the best channel for them right now as it provides a variety of targeting options. We create diiffrent audiences, hooks and hypotheseis after we had a call with their sales and operations team.
Now we tested with diffrent creatives and messages and only 2-3 angles worked out but we figured out the main pain point and which type of audience buys from them. We paused whatever was not working for them and made optimizations in the existing campaigns
Within 6 months, the integrated LinkedIn, lead nurturing, and email marketing initiatives delivered phenomenal results:
The highly targeted digital strategy significantly expanded Univa’s reach to key decision makers. Lead quality improved dramatically through tailored nurturing. Sales velocity accelerated with sales-ready leads.
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