How we helped STRATxAI to increase organic growth by 372%

Project Overview

STRATxAI wanted to create brand awareness. They wanted to showcase their USP, defining how the product eliminated the high barriers to quantitative investing and opened up what was formerly confined to hedge funds, financial institutions, or those with extensive coding and data science expertise. They further needed assistance with their search engine optimization to increase their organic visibility.

In short, they needed a:

• SEO strategy
• Pay-per-click campaign.

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Execution

1. Audited current tech stack and analytics to identify tracking and reporting gaps.
2. Defined lead journey patterns by channel, source, first touchpoint, and deal size.
3. Reviewed and optimized tracking schema around digital strategy and content campaigns.
4. Built an executive dashboard showing leads and opportunities by exact marketing sources and campaigns, illustrating marketing ROI to leadership.

We were dealing with a high niche industry. Therefore, we were selective with keywords yet found volume in related keyword categories such as industry conferences, competitors, industry organizations, and product solutions.We executed:

• Pay-per-click (PPC)
• Display Ads
• SEO Strategy
• Content Creation

Results

Upthrust helped the company develop strategic content designed to drive qualified traffic. The growth extended beyond the top of the funnel. Since September 2020, when our partnership officially began, we have seen a 90% MoM increase in signup conversions and 66% MoM increase in the signup conversion rate.

• 372% Growth - User acquisition via Organic traffic
• 482% Boost - Monthly platform demos via Paid campaigns
• 515% Increase- Website users through paid and organic marketing

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