Upthrust orchestrated a dazzling holiday campaign for James Allen, employing shrewd performance and email marketing strategies. A staggering 210% CTR boost and an 81% CPP reduction were achieved using cutting-edge TikTok, Meta, and Klaviyo tools.
Performance marketing and email marketing
Tiktok and Meta | Klaviyo
Upthrust was like a determined elf in a workshop for James Allen during the holiday hullabaloo, sprinkling some digital pixie dust. We flexed our digital muscles and wrapped a campaign with traffic-increasing ribbons that sent site traffic surging like a Santa-powered sleigh. Visitors, hypnotized by the sheer brilliance, engaged in an enthusiastic dance with the “Wish List” and “Add to Cart” buttons. As for CTRs? They didn’t just rise; they scaled Mount Everest, planted the James Allen flag, and sent postcards. In a season where competition is fierce, Upthrust’s craftiness ensured that James Allen's brand was the star atop the Christmas tree.
For James Allen, Upthrust went on an epic treasure hunt, unearthing scholarly U.S. men (25-39) with a penchant for dollar bills. We concocted an ad potion that enchanted those with partners and dreams of diamond rings. Cross-Platform Display Banners and Rising Star Billboards stole the show, while we played guardian angels to the CTR - nurturing, pruning, and guiding it to stardom.
Upthrust hit the bullseye with a whopping 2.37% CTR, and on-site actions were popping like champagne corks. James Allen was so jazzed that they hit replay on the campaign - this time, Cupid’s big day was the target. It was a round of high-fives and confetti showers, baby!
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