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Optimizing Conversion Efficiency for We Love No Code
We love no code were running ads on google but their challenge was high CPA, because of this high CPA they were unable to scale their google ads campaign. We analyzed the google ads ad account and figured out these mistakes: 1. No negative keyword lists implemented 2. Targeting info or only cold search terms 3. No remarketing campaigns 4. Landing page conversation rate was very low
Challenge
High cost per demo call
Approach
Ads & CRO optimization
Cost Per Demo Call
Ad Impressions
Campaign Execution
After analyzing the ad account we sat down first with the design team and fixed then landing page in terms of the overall UI/UXWe launched new google ad campaigns with taking in consideration of all the older learning that the team at welovenocode hadWe created a very extensive negative keywords list for the campaigns. We created seperate negative keywords lists for current customers, competitors, info related, non converting keywords etc.Launched retargeting campaigns on display ads with retargeting people who have visited our website but didn't converted in the past 60 daysWe leveraged the machine learning that the google ads AI had and used automated bidding strategiesWe were able to increase the booked demo rate by over 241% in just 45 days and have reduced the overall cost per MQL to 37%
Ad Spend Optimization
Our approach was to be financial stewards of the advertising budget. We relied on next-generation tools and intelligence to allocate resources in the most effective platforms. The team was always looking for ways to achieve cost-efficiency and this resulted in frequent campaign performance data reviews, shifting budgets towards better performing ads while scaling down poor performers. This dynamic reassignment not only saved money but also increased the efficiency of every campaign, leading to a superior ROI that surpassed ‘We Love No Code’s initial expectations.
Enhanced Lead Quality
The quality of leads is the base for success in any campaign. Our focus was the craft of pulling high-intent prospects by a mixture of demographic and psychographic targeting, advanced retargeting strategies, and personalized ad encounters. This strategy guaranteed us that the leads we generated were not only many but also pre-converted. This led to significant growth for ‘We Love No Code’ in terms of qualifying leads, efficient sales process and a sustainable path towards business development.
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"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."
Tim Roter
We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.
Joel Annesley
They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.
Kaitlyn Cook
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Upthrust was our solution when we were struggling. They dug deep into our business, and their expertise showed. With just a $4900 investment, our revenue multiplied by 2.7 times, reaching an impressive $51,479 monthly. The team at Upthrust truly understands digital sales and growth, focusing on the results that matter. At The Lash Supply, we value their practical and effective approach.
John
Upthrust means business - growth, performance, and revenue are their focus. As a young company, we had reservations about hiring an agency, but Upthrust quickly became more than just a team - they became our partners. They helped us navigate complex growth paths, always going the extra mile. A clear understanding of our goals led to a strategic plan that resulted in impressive growth. With Upthrust, you're not outsourcing but gaining a growth partner.
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Running an online auto parts store at Carorbis, we struggled with stagnant growth, poor traffic, ineffective ads, and low conversion rates. That's when we met Akshay at Upthrust. Their team devised a plan that promised to boost our organic rankings, optimize ad spend, and plug our conversion funnel leaks. Six months in, we've witnessed a 463% increase in organic traffic, significantly improved ad performance, and a near tripling of our conversion rates. All credit to the phenomenal team at Upthrust
Rishabh
At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.
Gunjan
Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.
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Upthrust got us at L'Oréal. They guided us with insightful strategies to pinpoint precisely our target audience. It was an intelligent mix of behavioral, demographic, and contextual targeting. The result? A remarkable 45% sales growth for our products, and cost per sale was reduced by 60%. This wasn't just a numbers game; it was about effectively reaching out to genuine people. Thanks to Upthrust, we saw real growth.
Erika Valdez
Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.
Katie Nauman
Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!
Ron Altmen
Our collaboration with Upthrust has been transformative. Their targeted approach led to a remarkable decrease in lead cost and a significant increase in lead quality. We also saw a massive decrease in our client acquisition cost. Their strategic and efficient handling of our unique needs has been instrumental in driving our company's performance and profitability.
Alan taylor
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