The Boppy Company

Upthrust Elevates Boppy: Boosted Sales and Brand Recognition Through Targeted Campaigns

With a focus on demographic and behavioral segments to reach pregnant women and new mothers ages 25-34, Upthrust effectively carried out customized marketing campaigns for The Boppy Company. The campaign effectively increased brand awareness and drove sales by combining standard and high-impact display units.

Services

Digital Advertising, Targeted Marketing Campaign

Platforms

Cross-Platform Display, Pre-Roll Video, High Impact Mobile Units, Expendables, and Native Text Links

Result 1

0.5%+
Click-through rate (CTR) above industry standard for several units.

Result 2

High
High viewability due to the use of high-impact placements.

Project Overview

The Boppy Company's primary objectives were to augment brand recognition and boost sales of its core products, with a secondary objective to capitalize on the launch of new items. The target audience for the campaign was expecting mothers and new mothers ages 25-34.

  • Targeting Expecting and New Mothers 
  • Driving Brand Awareness and Sales

Execution

Upthrust successfully targeted The Boppy Company's audience through a combination of demographic and behavioral-based segments. The ad targeted Caucasian and Hispanic audiences and concentrated on parenting, women's interest sites, and pregnancy.

  • Combination of Standard Display and High Impact Display Units
  • Optimizations for Top-performing Areas

Results

The campaign was highly successful for The Boppy Company, as several units achieved a click-through rate (CTR) above the industry standard at 0.5%+. This campaign effectively increased brand awareness and drove sales for The Boppy Company's core products.

  • High viewability and CTR above industry standard
  • Increased brand awareness and sales
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Founder, Cororbis

At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.

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Marketing Head, Housr

Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.

Natalie Evans
Founder, Olive Clothing

Upthrust got us at L'Oréal. They guided us with insightful strategies to pinpoint precisely our target audience. It was an intelligent mix of behavioral, demographic, and contextual targeting. The result? A remarkable 45% sales growth for our products, and cost per sale was reduced by 60%. This wasn't just a numbers game; it was about effectively reaching out to genuine people. Thanks to Upthrust, we saw real growth.

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Marketing Director, Loreal

Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.

Katie Nauman
Marketing, Petco

Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!

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Founder, Aikido

Our collaboration with Upthrust has been transformative. Their targeted approach led to a remarkable decrease in lead cost and a significant increase in lead quality. We also saw a massive decrease in our client acquisition cost. Their strategic and efficient handling of our unique needs has been instrumental in driving our company's performance and profitability.

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Founder, Mukunda Foods

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