Unleashing Potential: How Dell EMC Achieved 35.78% Growth

Project Overview

Dell EMC PowerProtect Data Manager found themselves grappling with a triad of challenges:

1. A simple tool application across a vast organization
2. Crafting an engaging script that would resonate within their chosen medium
3. Achieving the above goals while keeping a keen eye on budget constraints.

Faced with these hurdles, they needed a partner to turn the tide. Enter Upthrust, the ally, the problem solver. (The writer of this case study plans to be a little dramatic!)

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Execution

We tackled the challenge head-on, diving deep into the app to unravel its complexities. Our solution? A budget-friendly animated video that highlighted the app's benefits and uses engagingly, making it simple and appealing to the entire organization.

Results

Let's take a look at the result we could bring.

1. A surge of 35.78% in the growth rate
2. A 6.45X return on Google Ads
3. Generation of 121 high-quality leads

This result was a game-changing impact on Dell EMC's growth in the marketing landscape.

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