"Discover How Yummie Revolutionized Its E-commerce Success: A 135% CPA Reduction and 5.16X ROAS through Strategic Performance Marketing and CRO"
Geographic, Demographic, Behavioral, and Contextual Targeting, Native and Email Login Page Ad Formats
Google and Meta | CRO of Landing pages
Set against the backdrop of Yummie's ambition to expand its user base and escalate online sales, Upthrust orchestrated a symphony of success. The task was complex, much like a musical masterpiece, requiring a fine balance between innovative techniques and steadfast commitment. Our primary motifs were clear: to serenade and attract new users, tune up Yummie's online visibility, and create a crescendo in digital sales. Like accomplished musicians, we wielded our instruments – our unique marketing strategies – to create a harmonious blend of audience engagement and brand elevation. The result was a rousing performance that exceeded Yummie's ROAS measures. Each note struck resonated with our success, and the music of our campaign, as judged by Yummie's ROAS yardstick, hit a high note, resulting in a standing ovation from our client and their expanding customer base.
Like a master conductor, Upthrust orchestrated a symphony of targeting strategies, combining geographic, demographic, behavioral, and contextual notes. We tuned our ads to the rhythm of women aged 25-54, particularly those humming along to the melody of online shopping and the rhythm of lingerie and sleepwear. We performed our concert on the stages of Fashion, Entertainment, and Women's Interest sites, with an encore for return visitors. Our instruments of engagement were Native and Email Login Page ad formats, and our maestros - the Account Management team - fine-tuned the performance, always keeping Yummie's sales goals in mind.
The campaign went full throttle, racing past a 3.00% CTR checkpoint and turbocharging to a 2.16X ROAS, driving online sales into Yummie's victory lane. Yummie was wowed by Upthrust's laser-focused targeting, high-octane ad placements, and the resulting brand visibility victory lap. This successful race led Yummie to see Upthrust as their pit crew of choice
"Discover the power of digital marketing that delivers on its promises with our satisfied customers' testimonials. See for yourself why we're the best in the biz."
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