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This is a backbone
You can't run good B2B marketing campaigns without it.
It often makes you say an honest "no" to a client instead of an easy "yes".
It means giving service instead of bullshit.
Very often, the result is outstanding advertising and solid pipeline.
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What our Clients say about us on
Partner of Industry Leaders
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What your 1st 3 month will look like with UPTHRUST
Demand as Strategy
Customer Persona
Positioning and Value Proposition
Goals and associated KPIs
Market Segmentation
Preferred Channels
Interests and Questions
KPIs, Jobs to be Done, and Challenges
Influencers they trust
Topic Categorization
Customer Persona
Positioning and Value Proposition
Goals and associated KPIs
Prioritizing Demand Generation
Business Triggers
Demand Triggers
Discovering & Evaluating
Decision Making
Strategic Framework
Scope
Budget
Resources
Easiness of Launching
Potential Impact
Pilot Campaign Launch
Defining the campaign goals
Setting up KPIs/revenue targets
Setting a clear timeline to follow
Executing and Refining Channels and Strategies
Maintain the traction channels,
refine channel strategies
Measurement and Reporting
Measuring the results
Creating campaign report
Optimizing the performance
Scaling Demand Generation
New Demand Gen and Capturing Campaigns
Documenting the campaigns
Optimize the campaigns to get the maximize results
Demand as Strategy
Customer Persona
Positioning and Value Proposition
Goals and associated KPIs
Market Segmentation
Preferred Channels
Interests and Questions
KPIs, Jobs to be Done, and Challenges
Influencers they trust
Topic Categorization
Customer Persona
Positioning and Value Proposition
Goals and associated KPIs
Prioritizing Demand Generation
Business Triggers
Demand Triggers
Discovering & Evaluating
Decision Making
Strategic Framework
Scope
Budget
Resources
Easiness of Launching
Potential Impact
Pilot Campaign Launch
Defining the campaign goals
Setting up KPIs/revenue targets
Setting a clear timeline to follow
Executing and Refining Channels and Strategies
Maintain the traction channels,
refine channel strategies
Measurement and Reporting
Measuring the results
Creating campaign report
Optimizing the performance
Scaling Demand Generation
New Demand Gen and Capturing Campaigns
Documenting the campaigns
Optimize the campaigns to get the maximize results
Mukunda Foods
Mukunda Foods Private Limited, a Kitchen-tech company. Their aim to help the food service industry standardise and scale up kitchen operations.
Food Technology
78%
cost per lead (CPL)
Reduced
351%
Client Acquisition Cost Decreased
2024 demand gen model that JUST works
Find the right plan for your
needs according to your team size
Items | In House Team | With UPTHRUST |
|---|---|---|
B2B Media Buyer | 75,000/m |  |
Sr. CopyWriter | 65,000/m | |
Graphic Designer | 25,000/m | |
Fractional CMO | 1,00,000/m | |
Software Subscriptions | 15,000/m | |
Launch in 3 weeks | - | |
Costs | 2,80,000/m | 1,80,000/m |
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Measuring
instruments supplier
29%
cost per lead (CPL)
Reduced
351%
Leads Driven
From LinkedIn
Increased
The Email results
About Us
The Smartest marketing is WIP
When was the last time your market stood still? Change is the only constant in B2B tech marketing, which means that nimble learning, experimentation and iteration beat stuffy frameworks and proprietary methodologies every time.
AKSHAY GERA
Co- Founder &
CEO
ADITIYA GERA
Founder
Head ABM and GTM
RAJAT SHARMA
Head of strategy
DEV KUMAR
Account Manager
NIRUPUM NISHANT
Performance Marketing Executive
PRACHI PANCHOLI
Head of Design
Rescribe
Rescribe was invented with the belief that medical software shouldn't dictate how you
practice, you should dictate how it works.
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Healthcare
29%
cost per lead (CPL)
Reduced
28%
Website traffic
Reduced
Find the right plan for your
needs according to your team size
Starter
80,000/-
(25,000 contacts in total)
🔑 Key Deliverables
Cold Email Outreach
Infrastructure setup
setting upto 50 email ID’s, 20 domains, and warm-upDatabase Creation
deploy tools to extract ICP emailsLinkedin Automation
1 profile to send connection requests, reach out and start conversationHigh converting Copies
We test and deploy 3-5 test per email to find high converting copyMonthly Reporting Dashboard
We create simple dashboard to put all metrics, insights at one single dashboard
🚀 Project Team
Dedicated Account Manager Email
Email Copywriter
Email Marketer
Automation Expert
Content Editor
Plus
1,80,000/-
(Media budget upto 10,00,000)
🔑 Key Deliverables
(Everything in Starter+ below)
Paid Social
Linkedin Ads, X Ads, Reddit Ads, Meta AdsPPC
we setup up search, p-max, demandgen and YoutubeCreative Designs
upto 5 a monthRetargeting Ads
using cross platform tracking and targetingLead Nurturing
email campaigns designed to convert MQL to demo calls and further down the pipelineBasic Marketing Automation
building foundation automations linking all ad platforms with CRM, notification to sales & much more
🚀 Project Team
Project Manager
Project Manager
Visual Designer
Automation specialist
CoCreate
3,20,000/-
(Media budget upto 2,50,00,000)
🔑 Key Deliverables
(Everything in Plus+ below)
Conversion Action Setup & Troubleshoot
X, Linkedin, Google, Reddit etc.ABM planning + implementation
selecting accounts, fully targeted a list of 250 companiesMarketing Plan
In accordance with GTM strategyAcquisition Channel Planning
analysis of Why to launch it (goals) and why it shall work?
🚀 Project Team
Fractional CMO
Dedicated Customer Success Manager
Dedicated Visual Designer
Measuring
instruments supplier
56%
Rise in leads
Reduced
87%
Qualified Leads Enhanced
What we can do for you
A B2B marketing team with systems, processes and experience, helping you hit your most ambitious growth goals
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ABM
Most agencies do months of onboarding
PPC
Demand capture to attract intent
GTM
No one likes long, confusing contracts.
Paid Social
Building cross platform funnels - Meta, LinkedIn, X
Full-stack team
Strategist, media buyer, creative designer, and fractional CMO
SEO
Getting you ranked for B2B buying journeys
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Creative
UI/UX - which is engineering for conversions
Strategy
Clear-eyed answers to the hardest questions
Copywriting
Drive trust, attention and performance
real stories,remarkable results
“Akshay and his team went over and beyond and always delivered above expectations. They produced an incredible all round marketing strategy so they can optimise growth for the short and long term. Excited for the next project thanks guys!"
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“I can see a consistent flow of new clients coming into the business because of his efforts. Akshay & his team is honest and has a lot of integrity. He takes the time to explain things in detail and actively monitors campaigns to ensure that your marketing budget is not wasted.”
“Upthrust stands out with their exceptional learning attitude and deep understanding of our products. Impressed by the swift and tangible results from their campaigns, their expertise in automation and digital marketing is remarkable. Personalized service at its best!"
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“The number of quality leads significantly jumped with high conversion after Upthrust started handling our campaigns”
“They helped us implement a holistic and critically analyzed marketing campaign and articulated that into an excellent road map and working brief.”
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“Upthrust put together an expert roundup for us as well as podcast outreach”
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faqs
How does the payment plan work?
My startup is pre-launch (or just launched). Am I a fit?
Is the program designed for B2B and B2C startups?
How does it work day-to-day?
How soon can we launch ads?
Will I have access to a dashboard for ad results?
Do your strategies align with my monthly lead goals?
Who designs the ads and do I get to approve them?
What are the benefits of hiring B2B ads agency?
How do you customize B2B ad campaigns for our audience?
What sets you apart as a B2B digital marketing agency?
How can B2B digital marketing agency enhance lead gen?
How frequently are the ads optimized?
How to choose the best marketing strategy for B2B Business?
What types of digital marketing services do you offer?
How do you analyse our marketing campaign's success ?
Can you assist with lead nurturing and conversion optimization?
What makes your agency different from others in the industry?
How your Performance Marketing Agency help with demand generation?
What is Upthrust?
