ALG Amazon Digital Marketing Agency

ALG Support is a technology company that provides planned business results and services for complex business difficulties in various industry sectors, including retail, healthcare, finance, education and more. 

21% boost

User acquisition via Paid Search and Paid Social

13% new subscribers

Retargeting and Conversion Rate Optimisation

Objective

What were their goals when working with Upthrust?

– Time Efficiency 

Time was of the essence as communicating the message with clarity and efficacy was essential to ensure it reached the mass as quickly as possible. 

– Effectiveness of Campaign 

The communication mediums and targeting were based on psychographics & demographics to ensure the effectiveness of the entire campaign. 

– Understandability 

Ensuring the simplicity of the message was designed so each age segment had access and could understand it clearly through CLI based interface.

What did we help them achieve and how?

We started working simultaneously on Story & Script Development, Voiceover, Storyboarding, Character Design, Animation, Sound Design to reach the goal in these unprecedented times. 

Increase in conversions: 61.87% 

ROAS on ads: 2.19x 

Leads: 134 

Potential revenue per sale: $7,500 

We created a video for NUHS to introduce an awareness campaign for COVID-19. In developing this story we wanted to capture and highlight some of the problems that people are going to have as the Covid-19 spreads. We settled on a story about how a typical 25-40 year old goes through his day to day life spreading the virus.

The final result was a highly engaging short awareness animation video. We’re proud to mention that we’ve worked with NUHS on several videos after the success of the first one.

Barriers to MCO’s Marketing Success:

Team MCO was working hard to build a community of like-minded shoppers through their content marketing, paid social, and paid search efforts. The process of content creation, being quite tedious; extended the entire execution and a few good opportunities were missed.

What did we help them achieve and how?

Showcasing their brand principles and products was our major responsibility while also being super conscious of the brand messaging used. Upthrust was responsible for its overall Digital Marketing efforts.

We love to follow processes and here’s what we did:

  • Built an SEO-friendly website with engaging pop-ups to collect visitor’s data
  • Automated email workflows to boost addition and retention: 13% new subscribers – Retargeting and Conversion Rate Optimisation 
  • User acquisition via Paid Search and Paid Social: 21% boost in sales 
  • Enhanced visibility using On-page, off-page, and technical SEO: SERP 1 for 7 high and medium-traffic keywords

Excited to

accelerate your

growth endeavor?

are you ready?