Fitwel is the world’s leading certification system committed to building health for all®. Generated by expert analysis of 5,600+ academic research studies, Fitwel is implementing a vision for a healthier future where all buildings and communities are enhanced to strengthen health and well-being.
21% boost
User acquisition via Paid Search and Paid Social
13% new subscribers
Retargeting and Conversion Rate Optimisation
Objective
What were their goals when working with Upthrust?
Fitwel was at a nascent stage and wanted to be discovered by the relevant audience. They wanted to develop an execution plan that’d cost-efficiently help them reach their brand awareness goal.
What did we help them achieve and how?
We had to craft a finely brainstormed strategy since the business model was B2B but Fitwel capitalizes on its value provided to end users.
Barriers to Fitwel’s Marketing Success:
Being recently launched, the idea was quite fresh and had to be demonstrated in an easy-to-understand tone. Not having a website and social media presence added to the challenge of reaching the maximum audience.
We love to follow processes and here’s what we did:
- Based on the minimum order value of $80, we achieved the first target of 1000 units sold, in the first 3 months of launching.
- Designed sales funnels and marketing strategies to grab more attention and create high revenue.
- Implemented multiple, hyper-targeted email campaigns to get higher awareness and cross an expected ROI of 180%
Excited to
accelerate your
growth endeavor?
are you ready?
