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Are you a fun brand? Are you a B2B company that has explainable technical (or non-technical content)? 

Leave everything. Do you want to become more relatable to your potential customers and get more leads? 

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Huzzah!

That's where SaaS video marketing comes in. They are best for attracting, engaging, and keeping customers for your B2B brand. (Keeping does not mean KIDNAPPING!)

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You are here to build a loyal customer base that likes you, loves interacting with you, and keeps using your product. Your SaaS is still the hero and matters the most (of course), but we all know social content is a huge part of marketing and customer success. 

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Let's explore how that can be done!
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Is that even real?

You have to be serious if you are questioning the existence of personalized SaaS video marketing for customer retention. 

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I have to say one thing to you, just one. Engaged customers are 60-70% more likely to make repeat purchases of your product or service. And to get that engagement? 

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Personalized videos. 

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What you are doing here is ideating, scripting, developing, and distributing videos with one aim. To spread knowledge about your brand and product. To market on a large scale and get a lot of customer attention. 

(I mean, that's the goal, right?)

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Something you should remember before you start creating imaginary videos in your head. No video should appear 'salesy'. I get that you are here to pitch your product/service, but don't seem like you are forcing the ad on the customer.

Maintain a BALANCE. 

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Why should I do it?

You gotta be kidding me even more if you question the importance of SaaS video marketing. 

(I am not saying you cannot. In fact, questioning everything is how life goes, isn't it?)

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Here are some reasons why you should give personalized SaaS video marketing a try. 

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Better Engagement

Here's a fun fact for you. Social media posts that include video content are viewed and shared 1200% time when compared to other content types. I don't have to tell you how much that is. 

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If you are making videos that relate to the end-user (your target audience), you have a weapon in your hand to grab their attention and keep them engaged. 

Customer Experience (yay!)

Making a video is one thing. Making personalized content is another and has a higher impact on the viewer. 

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Something that is specifically tailored for the user makes them feel recognized and heard. They get a sense of understanding that you care about them (and so does your product)

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The result? With a great customer experience comes greater engagement and retention!

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High Retention Rates

Another fact is incoming! If you compare video content to text, 95% percent of a message is delivered when sent through text, and only 10% with the latter method. Surprising? Not so much. 

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With personalized SaaS video marketing, you are reducing customer churn rate and making them stay with your content. (And further with your website/landing page, and then the product/service. 

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Makes your Brand more relatable

You wouldn't believe that videos get shared 12 times more when compared to other content types. Why? 

Because with videos, comes a sense of relatability. Now, be super considerate about what video you are making. 

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If the content in your SaaS marketing video resonates with the audience and brings them closer to you and your brand, you are a winner in the B2B space. 

Higher Conversions

Think about it. Which factor drives maximum conversion rates? Call-to-action!

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Now, imagine a personalized video that addresses the user's pain points and challenges first, tells them that your brand can help them, and gives them the perfect CTA. What will the client do? 

I don't need to say more. Think about it. 

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What kinda videos should I make?

Now that you know about the benefits of making videos for SaaS marketing, the question is, what should you make?

The next most viral TikTok? I think not. (Or maybe?)

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In this section, we will be discussing some video types for you and your brand. The only thing that you have to think about is your potential customers. You have to decide what video format will appeal to them the most. 

(I mean I could help you in that area as well. But, only if you contact us)

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Educational Videos

Now, there are two things you could do here.

1. Create educational content around your product and service.
2. Create self-help videos for people who are already your customers and need help.

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Or perhaps you could do both!

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Every person out there wants to learn. They want to learn before they buy something. They also want to learn after they buy something about the product they have bought and how the competitor could have been better.

You have to focus there and come up with video content that educates and draws people. 

Product Update Videos

You know how Apple has these amazing events for the launch of their new products and features? (Which they stream online and get a butt load of audience in seconds?)

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In general, you could also create such videos (on any scale) for new and continued audiences. Launching a chatbot in your CRM? Make a video. Adding a voice command feature in your AI-based educational platform. Make a video. 

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Take advantage of video platforms and share as much as you can about your updates and achievements. IT WORKS!

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Podcasts

Video podcasting today is not just a trend, but an amazing way to bring in the audience who wants to listen to you and your guest speaker. People love podcasts. They can listen to it anytime, anywhere (even when they are on the go!)

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Podcasts are a great way to show your authentic self, asking and giving answers to questions. Invite experts, influencers, and even competitors, and get started!

Brand Story Videos

Emotional connections, ah! If you want to form a deep connection with your audience and see a bunch of people buying something big while catering to what the audience exactly needs, brand videos are your way to go.

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In a brand video, you could tell the viewer about your product, the background story, your team, your features, the customer's pain points how your product solves them, etc. 

Remember to keep your script solid, elements engaging, and video time adequate to grab and attract attention. 

Using Samsung and Apple ads in the same blog. I must be crazy, right?

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Just do it

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There is only one thing left for you to do now. Go make a script and plan, and get started! You might have to take inspiration from other brands at the start and there is absolutely no harm in it. 

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This is about you, building a brand through SaaS video marketing and getting higher retention and conversion rates that you've never seen before.

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Are you up for it? Then just do it!

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