HOUSR

Designing a Luxurious Living Experience: The Housr Case Study

Housr, a brand that provides luxury co-living rooms for rent, approached us with a vision to redefine the way young professionals experience urban living. They sought a digital platform that would not only reflect their brand identity but also provide a seamless user experience for potential residents.

Challenges & Opportunities

  • Complex Information Architecture: The platform needed to effectively communicate a wide range of information, from property listings to community events, in a clear and intuitive manner.
  • Visual Identity: We aimed to create a visually appealing and memorable brand identity that resonated with the target audience of young, urban professionals.
  • User Experience: The website had to be user-friendly, with a smooth navigation experience and quick load times.
INR 4L
Ad spend optimization
50%
Increase of Conversion Rate
54%
Increase in Qualified Lead

Prioritizing user experience resulted in a seamless and intuitive website.

our approach

To effectively address the challenges faced by Acadly and engage the identified Ideal Customer Profiles (ICP), a comprehensive marketing strategy was put into action. This strategy encompassed various tactical elements, each aimed at maximizing lead generation and enhancing brand visibility.
To address these challenges, we adopted a user-centered design approach:

1. In-Depth User Research:

  1. Conducted surveys and interviews with potential residents to understand their needs and preferences.
  2. Analyzed user behavior on existing colliding websites to identify pain points and opportunities.

2. Information Architecture:

  1. Developed a clear and logical information architecture to organize content effectively.
  2. Created a user-friendly navigation system that allowed users to easily find the information they needed.

3. Visual Design:

  1. Designed a modern and minimalist visual style that reflected Housr's brand identity.
  2. Used high-quality imagery and videos to showcase the properties and community.
  3. Implemented a responsive design to ensure a seamless experience across all devices.

4. User Experience:

  1. Optimized website performance for fast loading times.
  2. Prioritized mobile-first design to cater to the increasing number of mobile users.
  3. Implemented clear calls-to-action to guide users towards desired actions, like booking a property or contacting the team.

A visually appealing design effectively communicates Housr's brand and creates a strong impression.

Key design Features

To effectively address the challenges faced by Acadly and engage the identified Ideal Customer Profiles (ICP), a comprehensive marketing strategy was put into action. This strategy encompassed various tactical elements, each aimed at maximizing lead generation and enhancing brand visibility.
To address these challenges, we adopted a user-centered design approach:

1. Immersive Property Listings:

  1. High-quality images and virtual tours to provide a realistic experience.
  2. Detailed property information, including amenities, pricing, and availability.
  3. Easy booking process with secure online payments.

2. Vibrant Community Showcase:

  1. A dedicated section highlighting community events, social activities, and resident testimonials.
  2. Social media integration to foster engagement

3. Intuitive Navigation:

  1. A clean and uncluttered interface with a clear hierarchy of information.
  2. Easy-to-find contact information and support resources.

4. Trust and Credibility:

  1. Display of media logos and testimonials to build trust and credibility.
  2. Inclusion of clear and transparent information about the booking process and terms and conditions.

conclusion

The redesigned Housr website has significantly improved user engagement and conversions. Key metrics, such as website traffic, time on site, and booking inquiries, have seen substantial growth. The platform has become a powerful tool for attracting new residents and strengthening the Housr brand.

By prioritizing user experience and leveraging a visually appealing design, we were able to create a website that not only meets the needs of Housr's target audience but also elevates the brand's overall image.

A clear and organized structure enhances user navigation and engagement.

No Fluff. Just Results.

“Search Engine marketing, google ads,
and a budget allocation plan by Upthrust  
proved to be really helpful.” 

Gunjan
Marketing Head at Housr

Housr

Housr, a leading managed accommodation platform in India partnered with Upthrust and as a result improved their lead generation and conversion rate.

REAL ESTATE

125

qualified
leads

25%

increase
in inquires
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