When Upthrust began working with VEGA India, the primary objectives were:

• Lack of Digital Presence: VEGA India was not engaging in any meaningful digital marketing efforts, leading to minimal online visibility and awareness of their products.
• No Lead Generation: The absence of a structured marketing funnel meant that the company was producing zero leads from online channels, relying solely on traditional methods like trade shows and expos.
• Ineffective Traditional Marketing: While VEGA participated in booths and expos, the ROI from these efforts was inadequate, providing a substantial yet inefficient returns compared to what digital marketing could achieve.
• Competitive Market: The industrial measurement technology sector is highly competitive, making it essential for VEGA to differentiate itself from competitors and effectively communicate its value proposition.