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Univa Tech, a well-known company in the electronics distribution has been in the business for the last 20 years. Even after having a successful products, their current marketing plan proved to be a little ineffective. They had high per lead and even after that could secure low-quality leads and engagement, hampering their business using a team of 12 SDR’s.
They additionally found that complicating their brand perception resulted in difficulties connecting with OEMs and industry players. Something had to be done!
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This case study is a live example of how Upthrust effectively addressed Univa Technologies' challenges in lead generation and customer outreach. The implementation targeted marketing strategies to improve audience engagement and we were successful in doing so. Upthrust not only improved Univa's marketing outcomes but also positioned the company as a trusted partner in the electronics supply chain.
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