Qpiai

The primary objective is to develop and implement a comprehensive B2B marketing and outreach strategy for QpiAI's AI Platform, focusing on key industries including Automotive, Manufacturing, and Consulting firms. We aimed to generate qualified RFQs and increase platform adoption across target verticals.

Challenges

  • Industry-Specific Penetration: Breaking into established automotive and manufacturing sectors where traditional solutions dominate required targeted approach and deep industry knowledge.
  • Complex Stakeholder Matrix: Enterprise deals in target industries involve multiple decision-makers (CTO, Head of AI/ML, Business Leaders) requiring coordinated multi-level engagement.
  • Technical Validation: Need to demonstrate concrete ROI and technical superiority over existing solutions in each vertical.
  • Long Sales Cycles: Enterprise customers, especially in automotive and consulting, have extensive evaluation processes requiring sustained engagement.
254
RFQs Generated in 87 days
431
Technical Discussions Conducted
68%
Qualification Rate for Inquiries

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MULTI-CHANNEL OUTREACH STRATEGY

1. Industry-Specific Campaign Structure

Automotive & Manufacturing Focus:
  1. Customized use cases for predictive maintenance
  2. AI model deployment for quality control
  3. Real-time production optimization
  4. Supply chain intelligence
Consulting Firm Approach:
  1. White-label partnership opportunities
  2. Client success storytelling
  3. Technical enablement programs
  4. Joint solution development

We used a multi-channel strategy to penetrate the industry-specific market and work our way through the complex stakeholder matrix.

2. Channels Mix

Primary Channels:
  1. LinkedIn Ads → Industry Decision Makers
  2. Google Ads → High Intent Search
  3. Direct Outreach → Key Accounts
Support Channels:
  1. Industry Events
  2. Technical Webinars
  3. Partner Networks

4. Account-Based Marketing (ABM)

Target Account Selection:
  1. Top 100 automotive companies
  2. Leading consulting firms
  3. High-potential mid-market companies
Engagement Framework:
  1. Multi-stakeholder mapping
  2. Custom content journeys
  3. Technical validation paths

3. Content Strategy

Technical Assets:
  1. Industry-specific whitepapers
  2. ROI calculators
  3. Implementation guides
  4. Architecture blueprints
Thought Leadership:
  1. Technical blog series
  2. Industry trend analysis
  3. Expert roundtables
  4. Case studies

5. Lead Generation Process

RFQ Generation Strategy:
  1. Industry-specific landing pages
  2. Technical qualification forms
  3. Solution architect consultations
Lead Nurturing:
  1. Technical newsletter series
  2. Industry use case updates
  3. Product roadmap previews

B2B inquiries we got for qPIAI

optimization & learning

What Worked Well
  1. Industry-specific technical content
  2. Multi-stakeholder engagement model
  3. Proof of concept automation
  4. Partner enablement program

results

Automotive & Manufacturing
  1. 32 qualified demos per month
  2. 28% increase in RFQ submissions
  3. Key wins: Swift, Bosch, JSW
Consulting & System Integrators
  1. 42 technical evaluations initiated
  2. 180% increase in partner inquiries
  3. Notable partnerships with major consulting firms

What made us win was the industry specific content, integrated with proof of concept automation.

conclusion

The multi-channel outreach strategy developed for QpiAI successfully penetrated key target industries, generating a steady flow of qualified RFQs and technical evaluations. The combination of industry-specific messaging, technical depth, and strategic account-based marketing proved effective in engaging complex stakeholder groups and driving conversions.

The minimalist design aesthetic has contributed to the brand's modern and sophisticated image.

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