Strat AI

STRATxAI is a fintech company that specializes in AI-driven investment strategies. Some of the challenges they faced included reaching out to potential customers in the market. (The fintech and AI market has become crowded now, hasn't it?)
They further required our assistance with lead generation and appointment bookings (which was affecting their market penetration and growth).

Objective

  • To improve outreach efforts, generate qualified leads, and get more demo calls with potential clients.
  • To implement a targeted cold outreach strategy and make platform engagement better to drive sales.
53+
qualified leads per month
498%
Increase in Inquiries
18%
Boost in Organic Traffic

SCROLL DOWN IF YOU LIKE QUALIFIED LEADS

Personalized outreach through Email and LinkedIn helped us a lot in addressing the challenges, and we got the result we'd hoped for.

Solutions

We addressed STRATxAI's challenges and came up with a comprehensive strategy for email and LinkedIn outreach.
Email Outreach:
  1. Curated personalized email campaigns to target key decision-makers in the financial services sector.
  2. Highlighted STRATxAI's UVP and AI-driven solution benefits with every email.
LinkedIn Outreach
  1. Engaged with potential leads through personalized LinkedIn messaging by leveraging the networking capabilities of the platform.

B2B inquiries we got for STRATxAI

results

  1. Response Rate: A combined response rate of 3.5% through Email and LinkedIn outreach.
  2. Demo Call Bookings: 15 demo calls booked in the first month and 21 demo calls booked in the second month due to our outreach program.
  3. Conversion Rate: The demo call booking rate stood at 1%, showcasing the effectiveness of our strategy.

conclusion

This case study highlights how Upthrust effectively addressed STRATxAI's challenges in lead generation through a targeted cold outreach strategy. By combining email and LinkedIn outreach,
Upthrust not only improved STRATxAI's engagement metrics but also positioned the company for growth in a competitive fintech landscape.

The response rate shooted, and there were more demo calls than ever, all because we were effective with our strategy.

STILL THINKING? I PRAY FOR YOU
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“Upthrust promised us a 90-day, but to my surprise, the store's ranking and visibility improved within 47 days.
We started getting traffic, better conversions,  and exponential sales.”

Troy
Sales Manager at M.C.Overalls

M.C.Overalls

M.C Overalls is a clothing brand that aims to inspire a generation eager to pursue their passion, showcasing stories of community members who embody the #WeWorkHard ethos. This brand is for the self-starters and creators of today.

Retail Apparel & fashion

3.5%

boost in
response rate

20+

demo calls in
second month
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